R.Franco enters Colombia with Corredor Empresarial

R.Franco Digital has entered into a significant deal with major Colombian retail operator Corredor Empresarial S.A. for the provision of its latest-generation IRIS omni-channel platform along with a sports betting and online games portfolio.

Corredor Empresarial will expand into the newly regulated online gaming market which is predicted will be worth Euro 600 million within the next five years.

“The fact that Corredor Empresarial S.A. and R. Franco Digital have joined forces gives us great pride, and is proof of the quality of the products and services offered by our company. The strategy of our digital division is to partner with top tier allies who have the potential to become leading operators in every national market,” Alejandro Casanova, head of digital at the Recreativos Franco Group, said.

Diana Margarita Otálora Taylor, general manager at Corredor Empresarial S.A, added: “Our potential clients highly appreciate the innovation, personalisation, portability, real-time operations and sociability provided by R. Franco. In Colombia, the increasing use of the internet over the last 10 years, as well as the outstanding performance of our sportsmen and women on the international stage, make this a product very much in demand.”

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