At The Races debut integrated betting service

British horseracing television channel At The Races (ATR) has launched an integrated betting service dubbed QuickBet.

QuickBet offers on-site betting with it’s four initial partners bet365, Coral, Ladbrokes and William Hill. The product supports single win and each-way bets as well as all common multiple bet types including Doubles, Trebles, Patents, Yankees, Lucky 15s, Lucky 31s, and Canadians.

In addition, users can manage their accounts through the QuickBet service, depositing funds and accessing their betting history as they communicate directly with the bookmaker with whom their account is held over a secure link.

Punters visiting the website can continue to bet with non-QuickBet partners by using the existing remote betslip function as usual.

QuickBet hopes to expand its service in the future to include additional bookmakers.