Racing Post launch new international horseracing content

Racing Post has today announced the launch of international racing coverage as it continues to widen its breadth of content to include all major racing jurisdictions across the globe.

The new solution, which will be previewed at the upcoming Betting on Sports conference, includes information familiar to those who use a British or Irish race card, including silks, form, comments, verdicts and star ratings. Providing reliable information to customers, leaving them better informed and more knowledgeable about the upcoming races.

The rollout of the international content begins with phase one which includes Hong Kong, UAE and South Africa coverage, with France, Australia and LARC all to be released in the coming months. Expanding to cover over 15 new territories and in over 40 languages cements Racing Post’s position as the leading provider of horseracing content around the world.

Speaking about the launch, Racing Post International Racing Project Lead, Darren Mohan explained the excitement in Racing Post B2B as it begins to focus more on international horseracing content.

“I’m really looking forward to unveiling our expert international horseracing content. We have grown our offering considerably and will soon be able to offer an extensive portfolio of content for US, French, South African and Australian horseracing. 2020 will be a breakthrough year for Racing Post’s international offering as we will continue to expand into new territories including Latin America, Spain, Germany and many more.

“Working with our partners we know the power of our horseracing content and the rise in engagement it brings to bookmakers. By providing rich, bet-prompting Racing Post analysis bookmakers can now give customers confidence when betting on international horseracing in a similar way to that in the UK and Ireland, increasing stakes and number of bets.”

Racing Post international content will be previewed at SBC’s Betting on Sports Conference at London’s Olympia from September 17-20, 2019.

Source: Press Release