Locus Gaming, the Isle of Man-licensed online casino provider founded by former Ladbrokes managers Ed Andrewes and Mick D’Ancona two years ago, has announced the forthcoming launch of a white label online casino for pool legend Raj ‘The Hitman’ Hundal.
Appropriately titled Raj Casino, the new enterprise is scheduled for launch at the end of this (May) month and will be focused on the Asian market in the United Kingdom. It follows Locus’s launch of the Jack Gold brand in January 2013.
The site uses a fully-integrated, turnkey solution that offers companies a unique platform and access to the developer’s expertise, associates and technology.
As well as developing the site, Locus will also look after customer service, fraud prevention, payments, responsible gambling requirements, and the relationship with suppliers.
Locus CEO, Ed Andrewes, said Thursday: “We’re very excited about launching our B2B service with Casino Raj which has a unique opportunity to tap into a previously neglected audience.
“To help them, we’ve recruited a team that puts the customer first and doesn’t believe in the old-school distinction between mobile and desktop, catering instead for every device and platform.
“We’ve also made changes to improve conversion rates, average visit times, and spend per session, which will benefit not only Casino Raj but others looking to run their own online casinos.”
The new service offers a quality user experience via responsive HTML5 design that serves games on a wide variety of screen sizes for both touch and mouse-led navigation and operating systems.
As well as a live casino provided by Evolution Gaming, players will benefit from over 100 table and slots games from suppliers including Microgaming, Realistic Games, Aristocrat, and NextGen Gaming.