Rank Digital partners Playzido

Rank Digital has entered into a strategic partnership with B2B games platform and software provider Playzido for the launch of Playzido’s core games portfolio including a new Deal or No Deal slot across their Mecca and Grosvenor brands from December 2018.

Additionally, Rank Digital have identified Playzido as a key strategic partner in allowing them to on-board some of the new up-and-coming game studios to their websites and apps on a semi-exclusive basis.

All games delivered to Rank Digital via the Playzido platform will benefit from Playzido’s Free Spins Factory functionality, allowing Rank Digital to market the Playzido games to their customers in new and innovative ways.

Stuart Banks, MD, Playzido said, “Rank are amongst the most admired operators in the European market and we’re honoured to be working with them so closely. We’re particularly excited about being able to deliver tangible value to Rank that goes above and beyond our core portfolio of games. Facilitating access to new “hot prospect” suppliers and super-charging their games with our marketing features is exactly what we set out to do when we started Playzido.”

Bhotesh Maheshwari, Head of Product, Rank said, “Despite being a new entrant in the space, Playzido have demonstrated a deep understanding of operator needs. Apart from delivering quality games from a variety of studios, they have a huge focus on delivering innovative bonus tools that operator can utilise to create standout propositions and maximise the return on free-bet spend.”

Playzido’s open platform utilises a bespoke version of Black Cow Technology’s OGA software and works closely with, development partner, Ingenuity Gaming on game development.

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