Rank extends Spanish GameAccount partnership

GameAccount Network and Rank Group Plc have announced a multi-year extension to their Spanish partnership established in 2010.

Under the terms of the extension, GameAccount Network will continue as Rank España’s internet gaming platform in Spain, newly extending into iOS & Android gaming Apps and preparing for the advent of online casino slots in advance of the expected promulgation of an expanded online gambling regulation towards the end of the year.

Dermot Smurfit, GameAccount Network Chief Executive Officer commented, “In 2013 we are jointly setting our sights on delivering more online games, mobile gaming Apps and offline-to-online convergence by integrating their land-based player loyalty system with our Internet Gaming System. By 2014 we expect Spain to be among Europe’s fastest-growing regulated Internet gaming markets with the now-expected regulation of casino slots.”

Jorge Ibáñez, Director General Rank España commented, “Converging our online brand enRacha.es with our land-based bingo halls will unlock significant value. With more than two million customer visits annually, our on-going investment in upgrading and re-branding our Spanish bingo halls will organically raise awareness of enRacha.es and drive customer acquisition in a way unavailable to competing Internet-only operators. GameAccount offers us the experience and the expertise to deliver this vision through integration with our land-based player loyalty system.”

Related and similar