Rank Group banking on new bingo concept

Rank Group has launched a new brand concept, Luda, embracing bingo’s social and community context in an accessible, contemporary environment.

The group envisages relaxed, high street coffee-shop styled venues combining inviting food and beverage menu’s with a slots and bingo offer.

Rank is looking to open its first Luda clubs in Walsall, Leeds and Weston-Super-Mare in 2017.

“We’re confident that the new Luda brand will appeal to a wide range of consumers, from groups of friends on a night out looking for a fun time or those seeking to take time out to recharge their batteries,” Alan Morgan, managing director of Luda, said.

“Luda offers a sociable place to meet, play, try new games, have a bite to eat and relax. Our aim is to develop the concept and create a chain of venues across the U.K.”

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