Rank agrees licence deal with Enteraction

Rank Group Plc will make use of social gaming provider Enteraction‘s GameShaper+ social gaming platform in a two-year licence agreement signed this week.

The deal allows Rank to commission and procure social games from a number of developers on mobile and Facebook and centrally manage user, marketing and product data across all their social products.

Enteraction will also integrate the official X Factor and Britain’s Got Talent social bingo products while working with Rank on the integration of Rank’s newest social title the X Factor Role Playing Game, which will represent Rank’s first journey into non-casino or bingo style social products.

Lee O’Donovan, head of social and mobile at rank commented, “With the pace of change in this market we needed a platform that allowed for the quick deployment of multiple products with a single point of data management; which we see as critical to the success of this type of product. We have taken some positive steps into social gaming over 2012 and now take this learning into the delivery of future products across mobile and Facebook”.

“This is an exciting extension to our existing relationship with Rank. They have made a confident move into branded social games in the UK and we are privileged to continue to work with them in both a product and platform capacity. With this platform deal in place we are confident that we can now optimise revenue and leverage data to further positively impact Rank’s online and land-based businesses,” added Andy Rogers, managing director of Enteraction.

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