Responsible gambling tool relaunched

Svenska Spel’s responsible gambling tool, the Spelkoll system, has been officially rebranded and relaunched as Playscan™.

PlayScan is owned by the Swedish gaming monopoly and was developed by the company in 2007 in partnership with ICU Intelligence and the Swedish Gaming Institute .

The system provides online players with an accurate analysis of their gaming behaviour and patterns based on mental, cognitive and predictive data.

The latest upgrade requires a complete re-installation and features a new Bingo Game Module along side already existing Poker, Lottery and Sport betting Modules.

Svenska Spel’s chief executive officer, Lennart Käll, on the launch of the latest version, said: “Playscan is constantly striving to be at the forefront of Responsible Gaming tools.  This is only the first of many continuous upgrades of Playscan™ as responsibility and sustainability is part of our main core values.

“Svenska Spel has chosen to rebrand the product name to Playscan™ in an effort to become one of the many operators that use Playscan™, and therefore help build awareness and credibility of the brand all around the world.”

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