RFL inks historic commercial deal with Coral

Coral has agreed a two-year, seven-figure commercial sponsorship deal with the Rugby Football League’s (RFL) men’s and women’s Challenge Cups.

Described as historic by the RFL, the two competitions will come together when the Coral Women’s Challenge Cup Final shares the stage with the men’s semi finals in a triple header at the University of Bolton Stadium on Saturday July 27.

The men’s Coral Challenge Cup Final will follow at Wembley Stadium on Saturday August 24.

“This is a really significant day both for the Challenge Cup, and for women’s Rugby League,” Ralph Rimmer, chief executive of the RFL, said.

“The men’s Challenge Cup is one of the iconic competitions and trophies of British sport, with more than 120 years of history, and the famous Wembley final televised live to the nation and the world by the BBC.

“The Women’s Challenge Cup may not have that history, but Coral’s enthusiasm for it to be part of a joint sponsorship deal confirms our determination that it is set for a really exciting future.”

Adrian Osman, Head of Sponsorship and Events at Coral, added: “The Rugby League Challenge Cup and the final at Wembley are flagship events in British sport, and we are delighted that Coral’s name will now be associated with them in this significant deal.

“In addition, the opportunity to get involved with women’s sport and the development of women’s Rugby League as the first title sponsors of the Women’s Challenge Cup is hugely exciting for us – and combining the final with the semi finals of the Coral Challenge Cup should produce another great event. We’re really looking forward to seeing the two competitions unfold through the spring and summer.”

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