Russian online sports betting operator scores with La Liga sponsorship

Top Russian licensed bookmaker Fonbet says it has scored a significant brand and promotional coup with its three-year sponsorship agreement with Spain’s La Liga.

Fonbet cliams that the agreement with one of the world’s leading football leagues is both ground-breaking and propitious for promotions, branding and publicity

“It is important for us to become a partner of the strongest football League in the world,” explained Alina Yakirevich, marketing director of Fonbet. “Last season’s ratings showed that in Russia, LaLiga is one of the greatest interests to the audience.

“This season we have planned several joint activities with the League, including a trip to El Clasico for our clients. Fonbet offers a wide variety of events through the League. We are confident that this will be a long-term and effective partnership with LaLiga.”

The agreement covers Fonbet branding throughout the games of the Spain’s leading teams, including current champions Barcelona and Champions League holders Real Madrid. Access to digital channels and opportunities is included.

Grégory Bolle, head of global partnerships at LaLiga, said Tuesday: “Fonbet is the leading betting brand in Russia, a strategic market for LaLiga in which we have had a presence in Moscow since 2016 through our innovative Global Network program.

“The partnership further reinforces the relationship with the Project11 Agency and the best league in the world, LaLiga. Making the possibility to expand and penetrate in new markets a reality. Our goal is always to keep growing in emerging territories and bring LaLiga closer to our fans worldwide.”

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