Sazka launch online lotto website

Czech gaming operator Sazka has launched a new online lottery website offering customers the opportunity to purchase tickets over the internet as well as a sports betting offer, Sazka Bet, accessible through a dedicated tab on the website

“After years of waiting for the change of legislation which enables to operate online lotteries, Sazka is entering digital environment,” Robert Chvátal, chief executive officer of Sazka said. “Our ambition is to have the widest and the most varied portfolio of games on the Internet which will be gradually launched during the following months.”

The companies expansion online, and especially referencing its Sportka product, primarily targets the younger demographic, Chvátal said, who revealed that in-house research had determined that the younger demographic is reluctant to visit traditional retail selling outlets to buy their tickets.

The new online portal is a full service offer providing customers the ability to purchase lottery tickets online, receive automatic notifications in the case of a winning ticket, and access a range of other online customer service solutions.

Saska drew on the experience of NeoGames, IGT, SBTech and BetSys in the development of its new offer.