The Asian-facing online sports betting operator SBOBet has followed its sponsorship agreement with Norwich City earlier this week with a similar deal involving Hull City FC, newly promoted to the English Premier League.
Hull City commercial manager Linton Brown said that the agreement would better expose the Hull City brand to a global audience, particularly in the Asia Pacific region.
“Asia is a very important market for the Premier League and the combined strength of our brands will undoubtedly raise the profile of the club. We shall also be looking for opportunities to work with the club in its local community,” said SBOBet exec Bill Mummery.