SBTech and LeoVegas partner up for UK sportsbook launch

Sports betting solutions provider SBTech has entered into a new partnership with multi-brand, managed service online gaming company Rocket X to supply its sportsbook to a number of UK-facing sites.

The firm’s flagship brand BetUK.com was recently unveiled as the sponsor of EFL Championship club Swansea City (see previous report).

The agreement has been contracted directly with Swedish mobile gaming giant LeoVegas, which created the Rocket X brand in March to consolidate its UK assets, newly acquired from IPS.

Andrew Cochrane, COO of SBTech, said in a statement announcing the agreement:

“This latest partnership is the result of our ongoing commitment to increasing our market share in key regulated markets by providing a sportsbook that meets and exceeds the high expectations of players. LeoVegas and the Rocket X team both share our vision of delivering a differentiated and compelling value proposition to players through product innovation, scalable technology and a fully bespoke trading and risk management approach.”

Mark Good, CEO of Rocket X added: “With the power of one of the industry’s top sportsbooks behind us, I’m confident of achieving significant share in the uniquely competitive UK market.”

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