SBTech and Pala Interactive partner in sportsbook technology deal

Band of Mission Indians-owned Pala Interactive and SBTech have entered into a five-year strategic agreement following a competitive tender.

Under the terms, SBTech’s sportsbook will be integrated into Pala Interactive’s online platform and made available to existing and future platform partners, further increasing its reach and growth across North America.

SBTech’s sportsbook solution will initially launch with two online brands; CanPlaySports and Vipcasino which are owned and operated by the Wôlinak Abenakis First Nation.

Richard Carter, CEO, SBTech:

“We’re delighted Pala Interactive have selected us as partners ahead of our competitors due to our leading, flexible sportsbook technology that has been specifically tailored to the North American market.

“This partnership will benefit both companies as we continue to rapidly expand our presence across North America and as more US States regulate in the coming months and years ahead.”

Jim Ryan, CEO, Pala Interactive:

“SBTech lead the way in omni-channel technology and innovation and their sportsbook’s powerful capabilities and flexibility are ideally suited to our customers’ requirements as they increasingly target sports betting and we grow our business across North America.

“This partnership has massive potential to grow even further as more states open and we’re both in a very strong position to capitalise on this.”