SBtech clinch deal with major Spanish operator

Luckia Gaming Group, the major Spanish and International online and retail sports betting operator, has switched sports platform providers from Kambi to SBTech.

According to a company statement, the adoption of SBTech’s platform represents a key stage in meeting the demands of the operator’s rapidly growing market share.

The new platform will allow Luckia.es to leverage their local knowledge and offer unique odds, manage their own risk, apply their own payouts, set betting limits, customise sports content, personalise marketing and promotions, and manage sportsbook liability in real time, the company said.

Luckia’s offer is further enhanced by SBTech’s full Sports Betting Solution, which it says provides unrivalled event coverage, in-play betting and hundreds of proprietary bet types across 60+ sports.

“We are delighted to confirm that Luckia is now powered by SBTech’s world-beating sportsbook,” Marcelo Ruiz, online managing director of Luckia said.

“We decided to improve our core infrastructure to offer a wider range of opportunities to our players, and I can safely say that SBTech’s global reputation for sports expertise and technical excellence is well deserved.

“As our operations expand, we’re confident that the time is right to raise our profile further, with significant football sponsorship agreements that will enable us to increase our margins and beat the competition.”

Related and similar