SBTech eyes French market for 2019

Betting technology supplier now in 21 regulated territories – several high-profile operators to go live with full platform solution.

Sports betting and gaming technology supplier SBTech advised Friday that it will enter the rapidly growing regulated French market in the first quarter of 2019, with a strong pipeline of well-known operators set to integrate its platform and software solutions.

France will be the provider’s 21st regulated market and swiftly follows its entry into the US, after partnership agreements with prestigious casino brands in states including New Jersey and Mississippi (see previous reports).

A key pillar of SBTech’s strategy is to enter all major regulated markets, and the regulated French online sports betting space, open since 2010, has developed into one of the biggest in Europe.

Our readers will recall recent third quarter numbers released by French regulator ARJEL earlier this month which reported a 28 percent year-on-year increase in iGaming turnover to Euro 2.78 billion and a 21 percent rise in gross gaming revenue (GGR) to Euro 271 million.

Sports betting has seen the largest gains, with turnover rising 81 percent to Euro 995 million, representing the vertical’s highest quarterly growth rate since the opening of the market. Figures for Q3-2018 saw sports betting record a 40 percent rise in GGR to Euro 149 million.

SBTech will continue to expand its regulated market footprint with further entry into several regulating and emerging markets planned, including Sweden, South Africa and Pennsylvania in 2019 and beyond.

Richard Carter, CEO, SBTech, said: “France has emerged as one of the strongest and most mature online sports betting markets in Europe, delivering consistent quarterly and annual growth. We firmly believe, however, that there is room for further growth and that the operators which are poised to integrate our platform and technology solutions next year will reap sizeable benefits.”

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