SBTech in Asian sports betting deal with Gameplay Interactive

Online betting and gaming solutions provider SBTech expanded further in the Asian market following a deal with Gameplay Interactive for the provision of a localised sportsbook.

Gameplay Interactive powers Asian-facing operations w88.com, m777.com, Vwin.com and Maxim among others, all of whom will have access to the integration of SBTech’s sportsbook tailored for the unique Asian sports betting market.

“This partnership shall offer our operators an impressive Asian market facing sportsbook and new distribution channels for betting in addition to GPI’s impressive collection of high-definition Live Casino, 3D Slot Games for both Web and Mobile,” a company spokesperson said.

“Our latest deal with Gameplay Interactive is a fantastic step forward as it will see us penetrate further into the Asian market through a number of key gaming brands operating in the region,” added SBTech chief executive officer Itai Zak.

“Almost three quarters of Asia’s interactive/online gaming revenues come from sports betting and we’re confident our localised sportsbook will prove popular.”

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