SBTech launch new live chat tool

ProAct, a new multi-lingual Live Chat tool integrated by SBTech on the Chameleon360 iGaming platform, will enhance the quality of CRM systems supplied to SBTech’s partners.

Described as another key differentiator, the tool was conceived as a central component of the company’s omni-channel product, delivering proactive engagement across all channels.

ProAct pushes deliver messaging to specific segments, with automated responses associated with different products, verticals, languages and topics available to streamline the handling of all customer queries, the company said, as well as many other key features.

“ProAct is a groundbreaking tool that has been devised and developed hand in hand with our operators to enable closer interactions with their customers,” Oded Amir, SBTech Lead Product Manager (Platform), commented.

SBTech claims the tool has led to an impressive 140 percent increase in deposits and GGR 85 percent higher than a control group through improved conversion rates and engagement levels.

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