SBTech partners eTopaz in Azerbaijan

State monopoly lottery company Azerinteltek has awarded a public tender to SBTech for the provision of a fully managed sports betting solution for its exclusive eTopaz sportsbook brand in the Republic of Azerbaijan.

Azerinteltek offers sports betting online and through a 500-strong retail network, under the brand Topaz. eTopaz is the sole exclusive online licensed dealer of Azelinteltek, serving customers within the former Soviet republic.

Supported by the Chameleon360 iGaming platform, eTopaz will take advantage of a full suite of player management services and will benefit from big data analytics, allowing ever-increasing levels of personalisation, engagement and bet suggestions.

“In order to build on our position as the sole online sports betting operator in Azerbaijan, we have taken the decision to partner with SBTech, on account of the strength of its award-winning sportsbook,” Altay Aliyev, chief executive officer of eTopaz and and Azerinteltek Board Member, said.

“We anticipate substantial growth as a result of the new products we shall be offering to our customers.”

SBTech recently clinched a similar deal with Czech Republic lottery operator Sazka (see previous report).