SBTech powers Adjarabet Georgia
News on 15 May 2018
News on 15 May 2018
Online sports betting operator Adjarabet has launched a new SBTech-powered sports betting offer in the regulated Georgian market with a further rollout in the Armenian market scheduled in the coming weeks.
The launch marks SBTech’s entry into the Georgian market and complements Adjarabet’s plans to achieve further growth across the Caucasus region.
The group’s new site enables players to benefit from the latest mobile functionalities and in-play products such as Pulse Bet, Action Betting and Add2Bet.
Andrew Cochrane, chief commercial officer at SBTech:
“SBTech is delighted to go live with another market-leading regulated operator, and we’re looking forward to providing Adjarabet with our best-in-class mobile betting features as well as the widest range of in-play markets and responsible gambling controls.
“Georgia and Armenia are both enormously promising markets and we look forward to working closely with Adjarabet to supply the most powerful, localised sports betting product possible.”
Koba Davarashvili, CEO of Adjarabet: “We’re sure our thousands of existing customers will love the best range of unique markets and in-play features among Georgian operators. The platform will enable us to consolidate our market-leading position in Georgia and satisfy our international aspirations beyond this year’s World Cup.”
