SBTech powers Etoto omnichannel offer

SBTech has entered the Polish market with the launch of a full omni-channel solution for sports betting operator Etoto, uniting its online business and new retail offer.

In addition to competitive odds and content covering a wide range of sports, SBTech’s cashier and self-serving betting terminal (SSBT) interfaces will integrate retail cash and voucher processing, unifying the user experience and improving efficiency for deposits and withdrawals.

Etoto is also taking advantage of SBTEch’s single-console management of all retail operations, real-time player analysis, round-the-clock operational support and advanced reporting protocols.

“As our activities in Eastern Europe expand, I’m delighted to strengthen our partnership with Etoto, and fully expect this ambitious operator to rapidly achieve its full potential,” Richard Carter, CEO of SBTech, said.

“The wide sportsbook offering from SBTech, especially in terms of in-play betting, was the decisive factor in our decision to create this partnership,” added Piotr Rogowski, chief operating officer of Etoto. “Delivering a superior experience to our fast-growing customer base is central to our strategy, and the company’s unique expertise in delivering a wide range of managed services, as well as the flexibility and scalability of its products, give us great confidence about this next chapter of our story.”

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