SBTech ties up Betfirst platform deal

SBTech has entered into an agreement with Belgian online and terrestrial operator BetFIRST for the provision of its online, live and mobile sports betting platform in the regulated Belgian market.

“As Belgium’s leading online and land based operator, it’s crucial we give our players the best betting experience available,” said Lionel Lammens, managing director of BetFIRST.

“SBTech have repeatedly demonstrated their experience in taking operators to the next level, even in tightly controlled markets such as ours.  SBTech’s offering is second to none. Their convergence solutions for online, mobile and retail will give us unique added value, help us grow faster and provide our loyal players with an even better betting experience.”

“BetFIRST is yet another highly respected operator who has chosen to switch to our superior platform because of our constant innovation and proven experience in regulated markets,” added SBTech’s chief executive officer, Itai Zak.

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