Scientific Games boosts licensed games portfolio with Hard Rock

Scientific Games Corporation has announced a new, exclusive three-year contract for lottery instant “scratch” games with gaming, hospitality and entertainment legend, Hard Rock International, which owns international trademarks for the Hard Rock brands.

Scientific Games, offers the largest portfolio of licensed brands for lottery game entertainment, and the announcement solidifies instant “scratch” games for lotteries in North America and Europe with the iconic Hard Rock.

“Our game design studios cannot wait to begin creating products featuring the Hard Rock brand to add a cool edge to our customers’ instant games,” said Kyle Rogers, executive vice president, Lottery Licensed Brands for Scientific Games. “The Hard Rock brand is ubiquitous with music, fun and good times. We welcome this legendary brand into the Scientific Games’ licensed properties portfolio.”

Kresimir Spajic, SVP Online Gaming, Hard Rock International, said his company looks forward to extending the collaboration with Scientific Games Gaming and Interactive groups to another vertical, and seeing the Hard Rock brand reach new audiences globally.”

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