Scientific Games completes Don Best acquisition
News on 2 Nov 2018
News on 2 Nov 2018
Acquisition enhances SG’s sports betting portfolio and managed trading services with real-time data and pricing resources.
Scientific Games Corporation announced Friday that it has completed its previously announced acquisition of Don Best Sports Corporation and DBS Canada Corporation (together, “Don Best”), enhancing its sports betting portfolio and managed trading services with real-time data and pricing resources.
With the addition of Don Best’s trading and pricing expertise to its OpenBet product suite, SG provides an unmatched comprehensive library of sportsbook technology, the company claimed in a statement.
The acquisition follows the successful formation and launch of SG Digital’s Sportsbook Operations service, which provides trading, marketing, and product management services to customers. The Don Best team will provide betting and pricing services along with valuable real-time event data solutions.
Heading up the team as managing director will be industry veteran Benjie Cherniak, who has spent the past decade building the organisation’s sports information, live pricing, and data integrity divisions. A leading voice in the emerging U.S. sports betting industry, he will report directly to Keith O’Loughlin, SG Digital’s SVP Sportsbook.
Barry Cottle, CEO of Scientific Games, said, “Don Best’s world-class sports betting trading operation completes our full-service sports betting solution and enhances our ability to provide customers with a complete managed sportsbook. Don Best’s unrivalled pricing, trading and data services, combined with our new marketing services and OpenBet, our global leading sports betting technology platform, uniquely fortifies our position as the world’s leading sports betting provider, ready to help our customers win in the emerging U.S. sports betting market and beyond.”
Keith O’Loughlin added: “When you put together a comprehensive sports offering, it’s important to capture every single customer need in the teams you build. For us, Don Best is a perfect piece in the larger sports betting puzzle, truly augmenting our comprehensive offering for sportsbook operators. Don Best’s trading platforms already integrate into our OpenBet product suite, so the impact will be instantly beneficial.”
News on 2 Nov 2018
Acquisition enhances SG’s sports betting portfolio and managed trading services with real-time data and pricing resources.
Scientific Games Corporation announced Friday that it has completed its previously announced acquisition of Don Best Sports Corporation and DBS Canada Corporation (together, “Don Best”), enhancing its sports betting portfolio and managed trading services with real-time data and pricing resources.
With the addition of Don Best’s trading and pricing expertise to its OpenBet product suite, SG provides an unmatched comprehensive library of sportsbook technology, the company claimed in a statement.
The acquisition follows the successful formation and launch of SG Digital’s Sportsbook Operations service, which provides trading, marketing, and product management services to customers. The Don Best team will provide betting and pricing services along with valuable real-time event data solutions.
Heading up the team as managing director will be industry veteran Benjie Cherniak, who has spent the past decade building the organisation’s sports information, live pricing, and data integrity divisions. A leading voice in the emerging U.S. sports betting industry, he will report directly to Keith O’Loughlin, SG Digital’s SVP Sportsbook.
Barry Cottle, CEO of Scientific Games, said, “Don Best’s world-class sports betting trading operation completes our full-service sports betting solution and enhances our ability to provide customers with a complete managed sportsbook. Don Best’s unrivalled pricing, trading and data services, combined with our new marketing services and OpenBet, our global leading sports betting technology platform, uniquely fortifies our position as the world’s leading sports betting provider, ready to help our customers win in the emerging U.S. sports betting market and beyond.”
Keith O’Loughlin added: “When you put together a comprehensive sports offering, it’s important to capture every single customer need in the teams you build. For us, Don Best is a perfect piece in the larger sports betting puzzle, truly augmenting our comprehensive offering for sportsbook operators. Don Best’s trading platforms already integrate into our OpenBet product suite, so the impact will be instantly beneficial.”
