Scientific Games launch new omni-channel lottery system

Scientific Games Corporation (SGC) has launched its next generation, omni-channel lottery gaming system for the Atlantic Lottery in Canada as part of a five-year contract.

The new system has gone live supporting traditional lottery retail sales, as well as mobile and internet gaming sales in the provinces of New Brunswick, Nova Scotia, Newfoundland and Labrador, and Prince Edward Island.

Supporting draw games, digital instant games, iBingo and sports wagers, the system features SGC’s cross-platform Player Account Management system which enables Atlantic Lottery players to purchase lottery products through a single transaction with one wallet.

“Atlantic Lottery is committed to reinvention and renewal through fresh, new and enhanced products and services that are now enabled by this advanced systems technology from Scientific Games,” Brent Scrimshaw, President and CEO of Atlantic Lottery, said. “We look forward to providing innovative entertainment experiences, to expanding the space in which we operate, and ultimately to beginning our next phase of responsible growth.”

The utilization of SGC’s AEGIS® gaming system and Sciplay™ iLottery platform allow the seamless integration of both Scientific Games’ and third-party content. The Lottery’s second-chance ticket entry program was re-launched as part of the project, along with a new digital instant game program featuring electronic scratch games played via mobile and internet. An all new draw game, Daily Grand, was also developed and launched.

“We are excited to launch our latest, most advanced omni-channel lottery platform to meet the Atlantic Lottery’s vision of a unified experience for their players, Pat McHugh, SVP-global gaming systems for SGC commented. “The new digital instant and draw games have been well-received by Atlantic Lottery players, and have already created a significant lift in sales.

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