Scientific Games shaken not stirred

Scientific Games Corporation (SGC) has clinched an exclusive licensing deal with EON Productions Limited, Danjaq, LLC and MGM Interactive Inc. for the development of James Bond branded casino products across land-based, lottery and social slots gaming.

Under the terms of the deal SGC has the right to leverage all past and future iconic James Bond films, as well as the film’s talent portraying James Bond.

“The Bond franchise is clearly a long sought-after and incredibly exciting brand for our industry,” Kevin Sheehan, chief executive officer of Scientific Games, said. “James Bond is synonymous with action, excitement, and next-generation technology. We look forward to harnessing the power of the Bond brand to drive innovation across the Company in the years ahead.”

Scientific Games expects to showcase the first James Bond-themed slot games at the Global Gaming Expo in Las Vegas later this year.