Scientific Games to power Oneida Indian Nation sports betting

Scientific Games/SG Digital’s Openbet technology will power the Oneida Indian Nation’s (OIN) Sports Betting service at its Turning Stone Resort Casino, Yellow Brick Road Casino and Point Place Casino, situated in upstate New York, upon launch of a legalised sportsbetting market.

Scientific Games and Oneida will submit the agreement to the National Indian Gaming Commission (NIGC) for review to ensure compliance with applicable laws. It will be among the first NIGC reviews of an Indian tribe’s U.S. sports betting agreement.

“Being among the first Indian nations nationally to operate a sportsbook, and among the first to offer sports betting in New York, represents our commitment to entering this burgeoning market ready for rapid acceleration,” Ray Halbritter, Oneida Indian Nation Representative and Nation Enterprises CEO, commented.

“After rigorous assessment of the supplier market, we determined that partnering with Scientific Games and SG Digital will give our players the best sports betting experience starting on day one.”

“We are already hard at work, planning to capitalize on the opportunity by partnering with the industry’s top technology supplier. Simply put, the combination of our partnership with SG Digital and our previously announced alliance with Caesars Entertainment, positions us to win big in New York.”

Jordan Levin, SG Digital’s Group Chief Executive, added: “As the race to capture market share ensues, we have taken great care in our approach to put our customers and their players at the core of our development and overall experience design. Winning players’ hearts and minds is first and foremost in our thinking. Very often in consumer entertainment experiences, you get one chance to demonstrate your player-centricity, and a focus on getting this right straight out of the gate will decide the winners and losers in every state.

“We’re thrilled to partner with Oneida in affiliation with the Caesars brand to bring sports betting to consumers in New York once authorized.”