Scientific Games and Warner Bros. in premium brand agreement
News on 7 Oct 2016
News on 7 Oct 2016
Scientific Games has announced a deal with Warner Bros. Consumer Products that will see some of the top brands in entertainment used as themes for slot games across all channels.
The multi-year, multi-property agreement includes the use of popular television and movie brands like Austin Powers, Caddyshack, The Flintstones, Friends, The Lord of the Rings, Wacky Races, The Wizard of Oz and Wonder Woman, the company confirmed in a press statement Thursday.
Players will also see Seinfeld, Willy Wonka and the Chocolate Factory, the Bachelor and National Lampoon’s Vacation across all distribution channels, the company reports.
Warner Bros. Consumer Products president Pam Lifford said in a press statement:
“We’re excited to continue our partnership with Scientific Games and bring many of Warner Bros.’ iconic brands and characters to fans through new, immersive and entertaining games. This collaboration will allow us to leverage our popular brands in creative ways and across channels to captivate players and make new consumer connections in the gaming space.
“Scientific Games’ portfolio of Warner Bros. Consumer Products licensed brands covers a broad spectrum of genres, including comedy, popular sitcoms, reality TV, science fiction and movie classics. This widely appealing content offers the ability to reach an omni-channel audience of players across multiple platforms such as land-based slot machines, online real-money gaming and lottery instant ticket games,” she said.
Scientific Games CEO and president, Kevin Sheehan, said, “The expansion of our Warner Bros. Consumer Products partnership mirrors the growth and evolution of our business, which after mergers with Bally Technologies and WMS Gaming now includes the broadest portfolio of end-to-end solutions for the gaming and lottery industries.
“The convergence of players across multiple channels in land-based casino, real-money gaming and lottery entertainment, affords us an unprecedented opportunity to capitalize on our investment in these timeless and popular Warner Bros. brands to delight players wherever they like to engage with our products.”
