Seaniemac launches online sportsbook

After months of press releases hyping its upcoming entry into the online gambling sector, Dublin bookie SeanieMac announced Monday that it has gone live with its Boyle Sports-powered white label sportsbook.

SeanieMac is the re-branded title of Compliance Systems Corp, doing business as SeanieMac Limited, and plans to add online casino and mobile action, together with an iOS app.

The chairman of the company is co-founder Sean McEniff, whilst Barry Brookstein is the chief executive officer.

“Casino, games, lotteries and bingo platforms will be released next and rolled out in stages,” a company statement revealed Monday. “Our iPhone App has been sent to Apple and we expect to announce approval shortly.”

Shane O’Driscoll, deputy chief executive officer and co-founder of seaniemac.com said, “We have been preparing for over a year for this launch and spent considerable time ensuring we delivered a website that could compete at the highest level.”

O’Driscoll said that the company has plans for widespread conventional, SEO and affiliate marketing activity.