Second ASA warning for mobile betting operator

Mobile betting operator Kwiff, owned by Easton Gate Gaming, has been criticised by the UK Advertising Standards Authority following a complaint that its advertising condones or encourages gambling in an irresponsible fashion.

The material in question featured a number of customers aged 25 and over who offered Kwiff testimonials that suggested the services offered were “quite a buzz” and “exciting”.

The ASA seized particularly on the word buzz, finding that it is “commonly associated with the experience of problem gambling,” and warned Kwiff not to publish the material again, or any of a similar nature.

Kwiff’s previous encounter with the ASA involved a promo featuring odds that where not in fact offered by the operator (see previous report).