Senet Group weighs in on UKGC responsible gambling strategy

The UK responsible gambling body Senet Group has published its response to the UK Gambling Commission’s (UKGC) consultation on the new National Responsible Gambling Strategy.

The three-year strategy, in force from April 2019, will focus on reducing gambling harms and requires the collective effort of a wide range of stakeholders, in particular gambling operators and those at the forefront of customer engagement, Senet Group said.

While Senet welcomed the proposed reduction in the the number of strategic priority areas from twelve to five, it called on the UKGC to clearly articulate its goals with the insertion of an additional stage to clarify and identify the desired outcomes associated with the key strategic themes.

Gillian Wilmot, Chairman of the Senet Group:

“Elements of the gambling industry have contributed to an environment of mistrust and frustration in recent years, and delivery against the Commission’s objectives in the last three year strategy has not been sufficiently coordinated.

“However, operators are now making unprecedented efforts to reduce harms, and it’s critical that the customer insight and interaction they bring is put to good use in ensuring that harm reduction solutions have the operational context necessary to succeed and be implemented speedily.”

Read Senet Group’s full submission here.