Senyard to spread her wings with new marketing company

Nicky Senyard, the founder and CEO of the affiliate management group Income Access, has announced the upcoming launch of a digital marketing agency titled Access Digital Marketing, which will specialise in digital marketing strategy for e-gaming, social gaming and land-based casino operators as well as the forex and financial trading sector.

Since she founded Income Access in 2002, Senyard’s ability to pre-empt market trends and develop solutions has driven the company’s diversification into new markets and opportunities. Income Access’ marketing and technological innovation now supports more than 300 brands across all verticals and global gaming markets.

Income Access’ success in the field of specialised digital marketing consulting has led Senyard to expand the range of services offered to online, social gaming and land-based operators by launching a full-service digital marketing agency.

Access Digital Marketing will build on Income Access’ relationship-focused approach and provide turnkey strategic solutions tailored to operators’ specific needs. SEO (inbound and outbound), PPC, social media marketing, email marketing, affiliate marketing, design and content marketing are among the areas of expertise of the agency’s team of 21 digital marketing specialists.

Senyard will serve as CEO of both Access Digital Marketing and Income Access. “We’re proud to be in a position to share what we’ve learned from new markets and support operators as they expand into the online space,” she said Friday.

“We’ve built Income Access around data analytics, reporting transparency and ROI, and this focus will continue to anchor how we approach marketing strategy and implementation. Our digital marketing services will be supported by tracking, reporting and ad serving technology and a traffic network which uniquely positions us as a turnkey industry partner.”

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