SG Digital and GeoComply prepare for wider sports betting in the USA

Geo-location specialist technology provider GeoComply announced Tuesday that it has signed an agreement with Scientific Games Corporation to provide its geolocation compliance services to the company’s digital division in anticipation of regulated sport betting being legalised in the United States.

GeoComply’s geolocation technology will be integrated into the OpenBet platform, SG Digital’s sports betting solution. GeoComply will verify a player’s wager is placed from a location authorised for legal sports betting, to ensure compliance with federal and state regulations.

“Scientific Games has been a long-time partner of GeoComply since the onset of U.S.-regulated iGaming, having first gone live with our geolocation technology in New Jersey in 2013,” said GeoComply USA CEO Anna Sainsbury in a press statement.

“As a market innovator, they have taken the initiative to anticipate the U.S. sports betting market’s regulatory needs by integrating our geofencing capabilities into their products.
“This move ideally positions Scientific Games as the industry awaits the Supreme Court decision on the Professional and Amateur Sports Protection Act (PASPA).”

Quinton Singleton, vice president of corporate strategy and government affairs of SG Digital, said: “Having recently announced that our sports betting solution is already under review by the New Jersey Division of Gaming Enforcement, Scientific Games sees itself at the forefront of the industry to mobilize and offer live online sports wagering as soon as the law permits.

“GeoComply’s technology is key for preparing and licensing our solution in such a highly anticipated time in our industry.”