SG Digital quick to leverage Don Best acquisition
News on 28 Nov 2018
News on 28 Nov 2018
SG Digital has rolled out its newly-enhanced Managed Trading Service (MTS) with Caesars Entertainment Corporation (Caesars) in New Jersey and Mississippi.
The enhancements follow the rapid integration of SG Digital’s newly-acquired Don Best platform.
Caesars sportsbooks will benefit from additional betting and pricing services, along with real-time event data solutions which complement the OpenBet™ sportsbook that already powers Caesars’ online, mobile and retail offering.
Don Best’s highly-regarded trading and pricing expertise for the North American market, combined with operations expertise from the SG Digital Sportsbook Operations team, will provide Caesars with an unrivalled product offering, building the platform for long-term success in the newly-legalized sports betting jurisdictions of New Jersey and Mississippi, the company said.
The integration marks the first time that SG Digital has powered its MTS for its operator partners.
Keith O’Loughlin, SVP Sportsbook at SG Digital:
“This is a major milestone for us. Following a quick and simple integration that took less than two weeks following the Don Best acquisition and the recent formation of our Gibraltar Sportsbook Ops team, Caesars now has one of the most comprehensive sports betting offering in the U.S., with Managed Trading Service delivering a complete product.
“We’re thrilled to have delivered the new service to our long-term partner in such a short period of time, demonstrating our speed to market.”
Christian Stuart, EVP Gaming & Interactive at Caesars Entertainment:
“With the integration of Don Best, Caesars will now be able to provide our customers superior speed and variety in available sports betting lines both on premise and in the Caesars Sports App. The combination of Caesars’ best in class product, brand and loyalty program will continue to drive Caesars Sports to the forefront of the industry as this new opportunity unfolds.”
