Shuffle Master rebrands to SHFL Entertainment

Shuffle Master opens the next chapter with a new company name SHFL Entertainment, Inc. that it says incorporates the Company’s mission and its impact in the casino gaming industry.

Chief executive officer Gavin Isaacs explained the choice of name: “The ‘SHFL’ part pays tribute to the name of the Company chosen by our founder, John Breeding, and the Company’s legacy product, card shufflers. ‘SHFL’ is the Company’s NASDAQ ticker symbol, which was selected by the Company when it was publicly listed, an important milestone in our history. ‘Entertainment’ embodies what we provide to the industry with our expanded product lines, namely proprietary table games, e-tables, slot machines, utility products, and iGaming solutions.”

SHFL Entertainment, Inc. will be formally unveiled at the Las Vegas Global Gaming Expo this week but will adopt its new face with immediate effect.