Significant content supply deal for Yggdrasil
News on 24 Jan 2019
News on 24 Jan 2019
Yggdrasil Gaming has agreed a slots content deal with GVC Holding’s Ladbrokes, Coral and Gala Brands, three of the UK’s most prominent betting and gaming brands.
The deal significantly expands Yggdrasil presence with each brand offering the developer’s full portfolio.
The brands will also be able to deploy BOOST®, Yggdrasil’s proprietary range of in-game promotional tools allowing the operators to instantly run promotions from within the game client.
Fredrik Elmqvist, CEO, Yggdrasil:
“This is a significant agreement with some of the industry’s largest brands and I’m thrilled to be able to announce it today ahead of Europe’s largest gaming event, ICE London, in a few weeks’ time.”
Liron Snir, Chief Product Officer, GVC Holdings:
“We’re delighted to enhance our offer for Ladbrokes and Coral customers with Yggdrasil’s dynamic slots content. The high production values and innovative features they bring have already proven to be hugely popular with customers across our broader brand portfolio in regulated markets.”
