SISAL live with Kiron Interactive content online

Virtual sports supplier Kiron Interactive has expanded its existing retail content agreement with SISAL in Italy to include online.

The initial deal inked in December 2013 deal involved the provision of content to 700 SISAL retail outlets which, following its success, has been extended to online customers.

The initial roll-out on desktop and mobile comprise Kiron’s virtual racing games, as well as the Fantastic League football game, which was included following a partnership extension with VSoftCo.

Steven Spartinos, co-chief executive officer of Kiron Interactive said Monday: “I’m delighted that SISAL have chosen to offer our games to their online customers. They’ve performed exceptionally well against their competitors and this is a great vote of confidence.

“It is also a great endorsement of virtuals as a multi-channel product in general, both in established markets and emerging ones.”