SkillOnNet launches self exclusion tool

Self-Excluder Identifier API tool prevents affiliates marketing to self-excluded players across the platform provider’s roster of casino brands

B2B online gambling platform provider SkillOnNet has developed an innovative tool to help UK affiliate marketers remove self-excluded casino players from brands who use its casino software.

The Self-Excluder Identifier API ensures that affiliates working with SkillOnNet brands do not market to players that have self-excluded either temporarily or permanently.

Affiliates simply upload their lists of email addresses and mobile phone numbers to the Self-Excluder Identifier; the tool then compares that list with the database of self-excluded players held by SkillOnNet, with those that have opted-out clearly identified.

Players self-exclude and reverse the process on a regular basis, so the SkillOnNet database updates automatically each time. Affiliates are encouraged to run the Self-Excluder Identifier before sending out any marketing campaign to ensure their lists are up to date.

Michael Golembo, from SkillOnNet, said: “At SkillOnNet, we take compliance very seriously, so we took the decision to develop a tool that ensures the affiliates working with our brands are meeting the highest possible standards.

“The Self-Excluder Identifier means that affiliates can be certain they are not targeting players that have opted-out of playing at online casinos either temporarily or permanently.

“The UK Gambling Commission has made it very clear that it will not tolerate affiliates targeting self-excluded players, and our new tool is the most efficient and effective way of ensuring this does not happen with any of our brands.”

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