Sky Bet in Yorkshire County Cricket Club sponsorship

The Yorkshire County Cricket Club (YCCC) has partnered Sky Bet as Official Betting & Gaming Partner for an initial three-year term.

Sky Bet aims to increase awareness through engaging with YCCC’s supporter base and stakeholders while enjoying digital advertising, branding, hospitality and promotional opportunities.

“Sky Bet is one of the UK’s largest and most well respected betting and gaming companies and their ability to innovate and push boundaries are important values we share,” Andy Dawson, commercial director for YCCC, said.

“Yorkshire has been our home ever since we were founded back in 2001 so we are thrilled to be backing our local team,” added Richard Flint, chief executive of Sky Bet.

“It is an exciting time to get involved and we are looking forward to being part of Yorkshire’s continued success on and off the pitch.”