Sky Betting gets an epiphany on its SEO work

Leeds, England-based Sky Betting and Gaming has appointed the local Epiphany Group as its search engine optimisation (SEO) partner.

The company will manage all aspects of Sky Betting and Gaming’s SEO strategy, including earned media and off-page creative, across its Sky Bet, Sky Poker, Sky Vegas, Sporting Life and Sky Bingo brands, according to BDaily news.

Epiphany has been tasked with increasing revenues from organic search (SEO) across all of the group’s brands.

Richard Flint, managing director of Sky Betting and Gaming, said: “Epiphany demonstrated a completely unique approach that blends technical expertise with earning media coverage and digital creative campaigns.

“We’ve already started work on a series of campaigns that are set to change the rules for digital creative in the betting and gaming space.”

Rob Shaw, CEO of Epiphany Group, added: “Sport and gaming provide a rich variety of opportunities for us to demonstrate how to get results from natural earned media, even in a highly competitive and sophisticated digital vertical.”

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