Sky Betting and Gaming extends multi-product content deal with Playtech

UK online gambling group Sky Betting & Gaming has agreed a multi-product content renewal deal with games and technology provider Playtech in an agreement that extends across an exclusive Playtech Casino, dedicated Live Casino environment, Bingo and dedicated Bingo game and network development.

The two companies have enjoyed a business relationship that has extended over many years, during which Sky has witnessed significant year-on-year growth within its gaming, live and bingo verticals as well as showing innovation and success within its marketing of Playtech products, earning the operator incentive rewards.

After several months of collaborative research, planning, user testing, development and a core focus on the customer journey, the two companies launched a dedicated Live Casino environment in April this year (see previous reports) in Playtech’s new studio in Riga, which the provider claims is the largest purpose-built facility in the world. Sky Casino was the first brand to launch a dedicated offering within the new studio.

To achieve this ultra-modern environment, Playtech custom designed a series of unique Sky Casino tables, re-designed its dealer uniforms to match the brief and created custom layouts and cards significantly enhancing the products and customer experience Sky Casino wanted to offer its players across all desktop and mobile devices.

Sky Casino’s main Roulette table, for example, has an integrated digital display around the original cloth design and includes a first-to-market Roulette wheel displaying the revolutions of the ball during each spin.

Richard Flint, CEO, Sky Betting & Gaming, said in a company statement Tuesday:

“I’m delighted with the work that we’ve done with Playtech over the years and this new deal is a key part of our plans for continued growth across our biggest brands.”

Mor Weizer, CEO, Playtech, added:

“Over the years we have developed a fantastic relationship with Richard and his team and we’re delighted Sky Betting & Gaming has signed a long-term, multi-product extension that brings together one of the UK’s best-performing and fastest growing UK sports betting and gaming operators and the industry’s best-performing software and technology supplier and, in turn, secures both our future growth.”

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