Sky Betting & Gaming join Senet Group

Independent social responsibility watchdog Senet Group has welcomed its first online-only gambling member, Sky Betting & Gaming.

“The gambling industry has definitely upped its game on social responsibility issues over the last 12 months and the Senet Group has been a key part of those efforts,” Richard Flint, chief executive of Sky Betting & Gaming, said. “There’s obviously still further room for improvement but I’m really looking forward to helping shape the group’s work on online gambling issues.”

Sky Betting & Gaming has three months to bring its advertising in line with the Senet Group’s “enforceable commitments” following its membership.