Skybet partners Cloudera

Data management and analytics platform services provider Cloudera has partnered Sky Bet for the delivery of real-time services and targeted promotions for its gaming customers and sports punters.

Sky Bet anticipates the services will improve the user experience, differentiate the brand in a crowded sector and increase revenues.

“Promotions are massively important to our customers, and for our business, so we needed to deliver a better experience from our customers’ point of view,” commented Andy Walton, Head of Data, Sky Betting and Gaming. “We can now calculate and fulfill complex rewards for over 100,000 customers in around 10 minutes instead of next day, and we’ll soon move to a world in which we process these transactions in seconds.”

“With the ability to also assess key marketing opportunities in real-time, including propensity to buy, cross-sale opportunities, and customer value, there will be even more opportunities to improve the end-user experience. The ability to make decisions in real-time is a massive opportunity, and key to our ongoing success.”

Related and similar