Skybet select Betgenius

Sports technology provider BetGenius has been chosen by SkyBet.it to deliver a contextual marketing push through digital partner, Sky Sport Italia, aimed at boosting customer acquisition, engagement and retention.

Visitors to the Sky Sport Italia website will receive betting suggestions from SkyBet.it based on the content they are viewing on Sky Sport Italia at that exact time.

“We think that this deal will help us boost our acquisition and, even more, increase customer retention through the provision of relevant information and added value,” Davide Magni, media and partnership manager at SkyBet.it, commented in a press statement.

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