Skybet tests the uk daily fantasy sports market

Sky Betting and Gaming is showing interest in the UK daily fantasy sports market, signing a partnership deal with UK football DFS provider Dribble which will see that company’s product offered under the Skybet brand, and promoted across its diverse platforms.

The timing of the deal is sound, with the English Premier League about to kick off; Dribble is active in the EPL, League Cup, US Major League Soccer and the FA Cup.

FanDuel recently exited the market, explaining that it needed to focus its resources and effort on the US market (see previous  report).

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