Slotomania plots launch of risky media campaign

Social casino developer Playtika’s Slotomania brand is set to embark on a potentially risky advertising campaign in which a total of 1,440 film clips have been developed – one for every minute of the day – in the “Why Its OK to Play” campaign.

The video spots developed by FCB Happiness Saigon run in real-time and change every minute. Each spot provides a fact relating to that time of the day, encouraging punters not to feel guilty about spending “me time” playing on Slotomania.

Examples of some of the spots include: “In Australia, statistics show that sharks are hungriest at 7:03… So instead of swimming at 7:03, play Slotomania” and “Research revealed that most of the alleged UFOs are spotted at 2:30 am. If you don’t want to cross any alien creatures, play Slotomania instead.”

The clips, accessible through a dedicated domain at whyitsoktoplay.com, will reportedly target the American and Australian markets.

“My best project ever,” Chief Creative Officer of FCB Happiness Saigon, Geoffrey Hantson said.

“The game is very successful, but it’s not really a well-known brand. This is definitely surprising, as the product yields its owners several hundred million a year.”

The development of the campaign in itself is remarkable with FCB Happiness Saigon achieving completion in just eight weeks under the clients brief.

Check out some of the clips at: