SNAI partners BetGenius

Italian operator SNAI will look to BetGenius for the implementation of a major multi-faceted digital marketing campaign aimed at driving growth in its online sportsbook.

Betgenius will deploy its Betslip retargeting technology which will enable SNAI to track their customers unconfirmed betslips and provide other relevant, targeted offers.

In addition, SNAI will make use of Betgenius’ Popular Bets tool providing dynamic in-play and video banners which will serve up relevant content to customers.

Fabio Schiavolin, chief executive officer of SNAI Group, said: “Our partnership with Betgenius continues to be very important to the growth of our sportsbook, enabling us to deploy and test new creative and acquisition strategies.

“We truly believe this will lead to consistent and successful campaigns and look forward to even more success with Betgenius in the future.”