Snoqualmie Casino launches Williams Interactive iGaming platform

Williams Interactive LLC, the interactive business unit owned by WMS Industries Inc. has launched its Play4Fun Network iGaming and Marketing platform in partnership with Washington State – situated Snoqualmie Casino.

Williams Interactive said the Play4Fun Network is a first-of-its-kind B2B white-label free-play online gaming and marketing platform designed with the tools and capabilities land-based casinos need to expand their brand online and build an engaged online player community.

The network is branded and customized to the casino and allows play across desktop, tablet and mobile devices.  The casino is able to customise, deploy and manage native mobile apps on the iOS and Android platforms, with custom iPad and Android apps expected later in the year.

In addition, the Play4Fun allows for integration with any major player loyalty system, giving Snoqualmie Casino a 360-degree view of player activity – online, mobile, and on the casino floor.

Snoqualmie’s platform also includes a play-for-free peer-to-peer poker game powered by 888 Holdings which is skinned to the casino’s brand.

Orrin Edidin, President of WMS Industries and President & Chief Executive Officer for Williams Interactive, said, “Our comprehensive online solution provides access to the types of games players enjoy when they visit the casino floor; and, by seamlessly integrating with a casino’s player-loyalty program, our platform provides the functionality to engage players between casino trips.

“We believe the Play4Fun Network platform provides casino operators such as Snoqualmie Casino with all of the necessary great gaming content and marketing capabilities to begin establishing themselves in the evolving online world, engaging with and marketing to players in ways never before possible.”

Tim Barker, Chief Gaming Officer with Snoqualmie Casino, added, “We’re thrilled to be the first casino in Washington State to offer this level of entertainment to our players where they spend time beyond the walls of our casino – on their computers, tablets and smart phones. We expect that the engaging online casino content and all-new marketing capabilities at our disposal through our Play4Fun Network platform will allow us to continue our proud tradition of providing great gaming entertainment experiences to our players, enhancing their off-property experiences to drive them to us more often.”

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