Social gaming continues to deliver

With a growing number of game providers launching their products simultaneously on land, mobile and internet channels, social gaming is developing into an increasingly interesting vertical offering the latest games…the launch of the “Orange is the New Black” slot through both land and the DoubleDown social casino is the most recent example.

Industry analyst Chris Krejcik said in a recent paper that social gaming is one of the most lucrative and fastest growing sub-sectors in the industry, revealing that social casino revenues will reach $3.3 billion in 2015, rising to around $4 billion annually over the next two years.

Although the vertical is dominated by large players and tends to be over-crowded in an operational sense, there is still room for growth, he opined.

The vertical has the added advantage that it enables land operators with online divisions to connect with customers even when they are not at their properties, an opportunity that has persuaded many land operators to launch social gaming websites.

Krejcik predicts that slot machine manufacturers will soon provide interactive versions of their products to land clients for use on their social gaming websites in order to create fresh revenue streams.

“Bringing land-based content to social casino has been widely successful,” Krejcik said. “There is no reason to think why a few established social brands couldn’t also be successful on casino floor.”

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